Case Studies


1488947280917.png

NATIONAL HISPANIC MEDIA COALITION: 2017 AWARDs SEASON

NHMC changed the media narrative from one that praised Hollywood for their recent efforts to diversify their ranks to one that also drew attention to other groups, including Latinos, Asian-Americans and Native Americans, that remain critically underrepresented in the entertainment industry.

WNYC SWC.jpeg

#StandWithCongo:
Screening Documentary at Tribeca and promoting campaign with Activist and Actress Robin Wright

The #StandWithCongo team visited the The Guardian newsroom and WNYC studio in New York City to talk about the documentary WHEN ELEPHANTS FIGHT and their fifty-state college tour. Together, their interviews were live-streamed by The Huffington Post and Mic, drawing over 70,000 viewers.

Screen Shot 2016-10-11 at 12.38.14 AM.png

National Hispanic Media COalition:
Fighting for Diversity in Media

NHMC made headlines in hundreds of outlets, including The Associated Press Washington Post, The Hollywood Reporter, and PBS Newshour,  when the organization formed new partnerships to bolster its Latino TV Writers Program, demanded new diversity commitments from film studios with as part of the Multi-Ethnic Media Coalition and honored Latino artists at its annual Impact Awards Gala. 


Jessica al dia.png

National Hispanic Media Coalition:
Amplifying 2016 Policy Priorities 

NHMC was cited by dozens of the country's most widely-read news outlets for its policy work including USA Today, The Atlantic, and the Los Angeles Times, ensuring that millions of people across the nation understand the necessity of universal, open and affordable access to communications . 

Screen Shot 2017-03-14 at 11.40.29 AM[2].png

american civil liberties Union: community control over police surveillance launch

Balestra Media partnered with the ACLU on the launch of Community Control Over Police Surveillance, resulting in coverage of the effort by the Associated Press and Reuters tied to the press call announcing the effort. After the press call, 40 original stories were published on the campaign, including interviews on three podcasts, three national radio shows and three local radio shows. The communications reached several outlets serving communities of color about the multi-state legislative initiative.