Case Studies

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No Kids in Prison: Visualizing an End to Youth Incarceration

When the Youth First Initiative wanted a new, interactive website to help educate and inspire more people to get involved in their national campaign to end youth incarceration, they turned to Balestra Media to help plan, design and develop

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Standing up for Charlottesville: Elevating local clergy through "Unite the right" rally

Through this project, Balestra Media worked with Solidarity C'ville, a coalition of Charlottesville activists and clergy members, Black Lives Matter Charlottesville, Showing Up for Racial Justice (SURJ) and Congregate C’Ville. Balestra developed media talking points centered around the groups’ messages of love ahead of the rally, media-trained faith leaders and residents, and coordinated interviews through the entire mobilization of  in Charlottesville, Virginia.

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The international rescue committee: pushing back on the trump travel ban, highlighting refugee stories

When the Trump administration moved to indefinitely ban the arrival of Syrian refugees and suspend the U.S’s entire resettlement program for 120 days, the International Rescue Committee began to issue analysis and communicate how the changes affected  endangered the world’s most vulnerable and the communities hoping to welcome them. 



Screening Documentary on congo conflict with producer and Actress Robin Wright

The #StandWithCongo team visited the The Guardian newsroom and WNYC studio in New York City following the Tribeca screening of the documentary WHEN ELEPHANTS FIGHT . Together, their interviews were live-streamed by The Huffington Post and Mic, drawing over 70,000 viewers and kicking off the campaign's 50 state college campus tour.


NATIONAL HISPANIC MEDIA COALITION: Elevating need for diversity through entertainment awards season

NHMC changed the media narrative from one that praised Hollywood for their recent efforts to diversify their ranks to one that also drew attention to other groups, including Latinos, Asian-Americans and Native Americans, that remain critically underrepresented in the entertainment industry.


Supporting TRans activist Chelsea Manning Through Her First Year as a Free Woman

After President Obama announced the commutation of Chelsea’s sentence to her seven years of time served, including nine months in solitary confinement, Balestra had three months to set Chelsea’s post-release media plan in motion. Working directly with Chelsea, her legal teams, her documentary team, her supporters, and the media anxious to learn more about her experience and perspective, Balestra's Christina DiPasquale designed and executed a long-term strategic communications plan that would enable Chelsea to more fully express herself in her first year as a free woman.

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american civil liberties Union: launching legislative campaign for local control over police surveillance decisions

Balestra Media partnered with the ACLU on the launch of Community Control Over Police Surveillance, resulting in coverage of the effort by the Associated Press and Reuters tied to the press call announcing the effort. After the press call, 40 original stories were published on the campaign, including interviews on three podcasts, three national radio shows and three local radio shows. The communications reached several outlets serving communities of color about the multi-state legislative initiative.

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National Hispanic Media COalition:
standing up for latinos in entertainment industry

NHMC made headlines in hundreds of outlets, including The Associated Press Washington Post, The Hollywood Reporter, and PBS Newshour,  when the organization formed new partnerships to bolster its Latino TV Writers Program, demanded new diversity commitments from film studios with as part of the Multi-Ethnic Media Coalition and honored Latino artists at its annual Impact Awards Gala. 

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National Hispanic Media Coalition:
supporting affordable communications access

NHMC was cited by dozens of the country's most widely-read news outlets for its policy work including USA Today, The Atlantic, and the Los Angeles Times, ensuring that millions of people across the nation understand the necessity of universal, open and affordable access to communications .