SERVICES

CREATIVE CAMPAIGN STRATEGY AND VISUAL IDENTITY:

  • Creating memorable campaign branding and a stand-out visual identity

  • Editing footage for short videos

  • Designing visually arresting printed material and signage

DIGITAL ENGAGEMENT:

  • Planning campaign strategy for packaging and sequencing campaign content

  • Researching and advising on partners for outreach and collaboration

  • Creating captivating multimedia content and message guidance for social media platforms

  • Designing static and media rich ads

Website Design and Development

  • Auditing current site to assess strengths and weaknesses

  • Drafting and editing web copy

  • Optimizing existing site organization to elevate strategic programs and initiatives

  • Designing custom websites 

  • Developing responsive websites in WordPress

  • Managing websites, including hosting, site maintenance, security updates and bug fixes

  • Hosting specialized trainings and providing how-to guides for non-profit staff to update key web pages

COMMUNICATIONS STRATEGY:

  • Identifying opportunities to engage

  •  Anticipating angles that reach new audiences

  • Proposing tactics to draw media attention

  • Setting a timeline for each phase of the plan

  • Crafting top-line messages and talking points

MEDIA RELATIONS:

  • Pitching print and online journalists for comprehensive coverage

  • Booking TV and radio appearances around key campaign moments

  • Reaching out to members of editorial boards to draw attention to key issues and spokespeople

  • Collaborating on op-ed writing and strategic placements

  • Engaging in rapid response reactions to breaking news

MEDIA TRAINING:

  • Recognizing the dynamics of a news cycle

  • Identifying opportunities in an over-saturated media landscape

  • Developing a context- and medium-sensitive communications strategy

  • Media tips for campaigners

  • First-time interviewee basics

  • Storytelling essentials

  • Producing writing for a variety of mediums

  • Preparing for TV and radio interviews

  • Sticking to your message in challenging situations