NHMC launches new podcast and website with creative designed by Balestra

Balestra Media collaborated with the National Hispanic Media Coalition to re-brand their visual identity as part of the launch of a new website. Balestra developed a logomark using the Harriet type family and bold color blocks to provide a subtle elegance and straight-forward legibility, whether on viewed on the smallest device, the largest billboard or a glass trophy!

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In honor of NHMC’s 30 years of tireless work underscoring the important role media plays in the inclusion of Latinos and other communities of color, Balestra Media looked to their past use of a signature pastel blue and built a color pallet around the color they most used.

In the new logomark large blocks of this blue colorway took the composition of volume levels also signaling NHMC’s decades of work to increase diversity on the airwaves and tenacious expansion into podcasting to deliver culturally relevant content to Pasadena-area residents.

NHMC’s KHBG-LP 101.5 FM brand identity is an extension of the NHMC logomark with minimal and elegant typographic features that allow ample room for photography to tell the story behind each of the podcasts in the 101.5 FM family of programs.

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Christina DiPasquale